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Wisconsin

Family Medicine

Find and compare family medicine doctors in Wisconsin. Check costs, read reviews, and verify insurance coverage.

Top Cities

21 providers

Family Medicine in Wisconsin

A family medicine doctor provides comprehensive primary care for patients of all ages. Visits typically include a health assessment, management of chronic conditions like diabetes or high blood pressure, preventive screenings, and vaccinations. They also coordinate referrals to specialists when needed.

In Wisconsin, a typical family medicine doctor visit costs $98 (ranging from $73 to $313), which is 5% above the national median of $93. New patient visits average $161, while follow-ups average $98. This data is based on 1,353 contracted providers. We have 21 family medicine doctors in Wisconsin for you to compare.

Wisconsin's healthcare system operates across both urban centers and rural farming communities, with Medicaid expansion coverage serving over 240,000 low-income adults throughout the state. Primary Care Doctor (Family Medicine) visits typically cost patients between $73 and $313, with a median out-of-pocket expense of $98 according to insurer negotiated rate data. The state maintains 1353 active Primary Care Doctor (Family Medicine) providers serving patients from Milwaukee and Madison to smaller agricultural communities, allowing most residents to browse all providers in Wisconsin within reasonable driving distance.

Office Visit Costs for Family Medicine Doctor in Wisconsin

Budget

$73

5th percentile

Typical

$98

Median

Premium

$313

95th percentile

vs National

5% above

average

New Patient Visit

$161

Range: $73$430

Follow-Up Visit

$98

Range: $73$313

Based on 1,353 providers · Source: Transparency in Coverage Act · Updated 2026-Q1

See full cost breakdown →
JN

Dr. John Nielsen, MD

Family Medicine Physician

Marinette, WI 54143

Rating

5

112 reviews

Est. Cost

$2,925

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BS

Dr. Brandi Strong, MD

Family Medicine Physician

Onalaska, WI 54650

Rating

5

52 reviews

Est. Cost

$226

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TW

Dr. Thomas Willett, DO

Family Medicine Physician

Green Lake, WI 54941

Rating

5

14 reviews

Est. Cost

$368

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SE

Dr. Scott Escher, MD

Family Medicine Physician

La Crosse, WI 54601

Rating

5

5 reviews

Est. Cost

$682

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KL

Dr. Kimberly Lansing, MD

Family Medicine Physician

La Crosse, WI 54601

Rating

5

3 reviews

Est. Cost

$682

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RW

Dr. Ricky Waniger, MD

Family Medicine Physician

La Crosse, WI 54601

Rating

4.9

34 reviews

Est. Cost

$682

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KB

Dr. Kay Balink, MD

Family Medicine Physician

Spring Green, WI 53588

Rating

4.8

127 reviews

Est. Cost

$491

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DG

Dr. Douglas Gremban, MD

Family Medicine Physician

Mountain, WI 54149

Rating

4.8

127 reviews

Est. Cost

$233

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MD

Dr. Margaret Dunn, MD

Family Medicine Physician

Milwaukee, WI 53208

Rating

4.8

127 reviews

Est. Cost

$85

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JC

Dr. James Censky, MD

Family Medicine Physician

New Berlin, WI 53151

Rating

4.8

49 reviews

Est. Cost

$81

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WB

Dr. Walter Boisvert, MD

Family Medicine Physician

Prairie Du Chien, WI 53821

Rating

4.7

119 reviews

Est. Cost

$682

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LW

Dr. Luke Warpinski, MD

Family Medicine Physician

Green Bay, WI 54311

Rating

4.7

9 reviews

Est. Cost

$6,888

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JM

Dr. Jill Mcmullen, MD

Family Medicine Physician

Tomah, WI 54660

Rating

4.5

164 reviews

Est. Cost

$682

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JD

Dr. Jeffrey Dunham, MD

Family Medicine Physician

Shell Lake, WI 54871

Rating

4.3

11 reviews

Est. Cost

$523

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TB

Dr. Todd Bradshaw, MD

Family Medicine Physician

Berlin, WI 54923

Rating

4.3

6 reviews

Est. Cost

$100

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KB

Dr. Karl Borge, MD

Family Medicine Physician

La Crosse, WI 54601

Rating

4

3 reviews

Est. Cost

$682

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RS

Dr. Robert Smith, MD

Family Medicine Physician

Richland Center, WI 53581

Rating

3.9

86 reviews

Est. Cost

$491

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JM

Dr. John Murphy, MD

Family Medicine Physician

Mauston, WI 53948

Rating

3.6

11 reviews

Est. Cost

$600

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RA

Dr. Robert Anderson, MD

Family Medicine Physician

Green Bay, WI 54304

Rating

3.5

21 reviews

Est. Cost

$73

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RB

Dr. Robin Butrick, MD

Family Medicine Physician

Richland Center, WI 53581

Rating

3.4

12 reviews

Est. Cost

$491

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DH

Dr. Donald Hay, DO

Family Medicine Physician

Darlington, WI 53530

Rating

2.8

1 reviews

Est. Cost

$532

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Cost by City in Wisconsin

CityTypical VisitProviders
Madison$95157
Milwaukee$8158

Source: Transparency in Coverage Act · Established patient office visit (CPT 99214)

What Drives Family Medicine Costs in Wisconsin

Wisconsin's healthcare costs run approximately 1% above the national average, reflecting the state's mixed urban-rural economy and moderate competition among health insurers and provider systems. The state's geography creates distinct cost patterns between metropolitan areas like Milwaukee-Madison and agricultural regions requiring longer travel distances for specialty care.

Urban vs. Rural Provider Availability

Wisconsin's Primary Care Doctor (Family Medicine) providers concentrate heavily in the Milwaukee and Madison metropolitan areas, while rural counties often rely on regional medical centers or require patients to travel significant distances. This geographic disparity creates higher costs in rural areas due to limited provider competition and increased overhead for practices serving dispersed populations across farming communities.

Facility Type and Overhead Costs

Hospital-based outpatient clinics typically charge facility fees in addition to physician charges, making Primary Care Doctor (Family Medicine) visits more expensive than independent practice visits. Wisconsin's major health systems like UW Health, Froedtert, and Marshfield Clinic operate extensive networks that often command higher negotiated rates with insurance companies compared to smaller independent practices.

Insurance Market Competition in Wisconsin

The state maintains moderate insurer competition with BCBS Wisconsin (Anthem), UnitedHealthcare, and WEA Trust serving as dominant players alongside several smaller regional plans. This competitive environment helps keep Primary Care Doctor (Family Medicine) costs relatively stable, though rural areas may have fewer plan options and less negotiating power between insurers and local providers.

Physician Supply and Demand in Wisconsin

Wisconsin's 1353 active Primary Care Doctor (Family Medicine) providers create adequate supply in urban areas but potential shortages in rural counties, particularly in northern and western regions of the state. This geographic imbalance contributes to longer wait times and potentially higher costs in underserved areas, while metropolitan regions maintain more competitive pricing due to greater provider density.

When to See a Family Medicine Doctor

Common Reasons Patients Seek a Primary Care Doctor (Family Medicine)

Patients typically visit a Primary Care Doctor (Family Medicine) for comprehensive health management including chronic disease monitoring like diabetes or hypertension, preventive screenings, acute illness evaluation, and coordination of care with other specialists. These physicians also handle routine health maintenance, medication management, mental health concerns, and serve as the central point for ongoing healthcare decisions across all age groups from children to elderly patients.

Warning Signs You Should Not Ignore

Seek prompt Primary Care Doctor (Family Medicine) evaluation for persistent symptoms like unexplained weight loss, chronic fatigue that interferes with daily activities, new or changing skin lesions, or concerning changes in bowel or urinary habits. Additionally, patients experiencing chest pain, severe headaches, difficulty breathing, or signs of depression should schedule an appointment rather than waiting for symptoms to resolve on their own.

Preventive vs. Reactive Visits

Preventive Primary Care Doctor (Family Medicine) visits for annual physicals, screenings, and immunizations are often fully covered by insurance plans without copays under the Affordable Care Act. Reactive visits for new symptoms or acute conditions typically require standard copays or deductible payments, making preventive care a cost-effective approach to maintaining long-term health while avoiding more expensive emergency interventions. Wisconsin ranks among the top states for preventive care utilization, with over 75% of adults receiving recommended screenings, reflecting the state's strong primary care infrastructure.

Unsure if you need a Primary Care Doctor (Family Medicine)? Describe your symptoms to Momentary Lab's AI Health Navigator and we will help you figure out your next step.

Frequently Asked Questions

A Family Medicine Physician is a doctor who provides comprehensive healthcare for individuals and families. They handle everything from routine check-ups and preventive care to managing chronic conditions and minor emergencies.

Family Medicine Physicians treat a variety of conditions, including allergies, diabetes, hypertension, and respiratory infections. They also provide care for minor injuries, skin issues, and mental health concerns, making them a versatile choice for your healthcare needs.

To find an in-network Family Medicine Physician in Wisconsin, you can start by checking your Blue Cross Blue Shield insurance directory online. You can also use tools like Momentary's AI healthcare navigator, which helps match you with in-network doctors based on your location and specific health needs.

You should see a Family Medicine Physician for routine health screenings, vaccinations, or if you're experiencing new symptoms that concern you. They’re also great for ongoing management of chronic conditions and can guide you in maintaining your overall health.

Yes, many Family Medicine Physicians in Wisconsin offer telehealth appointments, allowing you to consult with them from the comfort of your home. This option is especially helpful for follow-up visits or when you have non-emergency health questions.

In-network Family Medicine Physicians typically have lower out-of-pocket costs compared to out-of-network providers. The difference can often be significant, with in-network costs being 20-30% less than those for out-of-network services.

Data sourced from NPI Registry, insurer negotiated rates (Transparency in Coverage Act), and public review platforms. Editorial policy · Learn about our data

This page is for informational purposes only and does not constitute medical advice. Cost estimates are based on publicly available negotiated rate data and may not reflect your actual out-of-pocket cost. Always consult with your healthcare provider and insurance company for accurate cost information and medical decisions.