Cost of a Pregnancy Ultrasound Visit
in North Carolina
Reviewed by Momentary Medical Group West PC
North Carolina's healthcare landscape features over 100 hospitals across the state's diverse geography, from the Research Triangle to rural mountain counties, creating significant variation in Pregnancy Ultrasound costs. Based on negotiated insurance rates, patients typically pay between $43.91 and $272.38 for an ultrasound visit, with a median cost of $107.18. With 2,508 active providers offering these services throughout North Carolina, patients have extensive options when selecting a Pregnancy Ultrasound specialist in their area.
Average
$141
Median
$107
Lowest
$44
Highest
$272
Providers
2,508
7% below national average
Compare Similar Procedures
How does ob ultrasound compare to related procedures in North Carolina?
| Procedure | CPT | Low | Median | High | Providers |
|---|---|---|---|---|---|
| Colonoscopy Diagnostic colonoscopy | 45378 | $90 | $378 | $1,065 | 2,531 |
| Colonoscopy with Biopsy Colonoscopy with biopsy | 45380 | $80 | $444 | $1,268 | 2,531 |
| Colonoscopy with Polyp Removal Colonoscopy with polyp removal by snare | 45385 | $80 | $543 | $1,433 | 2,407 |
| Upper Endoscopy (EGD) Diagnostic upper GI endoscopy | 43235 | $120 | $298 | $853 | 2,213 |
| Upper Endoscopy with Biopsy Upper GI endoscopy with biopsy | 43239 | $80 | $318 | $1,088 | 2,729 |
| ECG / EKG 12-lead electrocardiogram with interpretation | 93000 | $14 | $26 | $85 | 2,727 |
| Echocardiogram Transthoracic echocardiogram with Doppler | 93306 | $68 | $194 | $501 | 2,737 |
Important: These are cost estimates only — not a quote and not medical advice.
The prices on this page are self-pay rates, drawn from federal Transparency in Coverage machine-readable files (CPT 76805 — Ultrasound, pregnant uterus, complete). They represent what a patient might pay without insurance.
Your actual cost depends on: your specific insurance plan, your remaining deductible, your coinsurance percentage, whether you have met your out-of-pocket maximum, whether the facility and provider are both in-network, and any separate anesthesia or implant fees billed independently.
This page does not constitute medical advice. Whether you need this procedure, and which approach is right for you, is a decision to make with a licensed healthcare provider.
Where this data comes from & what CPT 76805 covers
Data source: Cost figures are derived from UnitedHealthcare Transparency in Coverage machine-readable files for CPT code 76805 (Ultrasound, pregnant uterus, complete), as mandated by the CMS Price Transparency Rule.
What CPT 76805 covers: the provider's professional fee for ob ultrasound. It does not include facility/hospital fees, anesthesia, pre-operative imaging, post-operative care, or any add-on codes billed separately.
How to read this data
Negotiated Rate
The discounted price an insurer has agreed to pay a specific provider. Most insured patients' bills are calculated from this number, not the higher list price hospitals publish separately.
P5, Median, P95
P5 is the rate at the 5th percentile (low end), Median is the middle value, and P95 is the 95th percentile (high end). This range shows how much the same visit can vary between providers.
What this does not tell you
These rates do not tell you what you personally will pay out of pocket. That depends on your specific plan, how much of your deductible you have already met, your coinsurance rate, and whether the provider is in your network. Call your insurer's member line to get your exact estimate.
Why Pregnancy Ultrasound Visit Costs Vary Across North Carolina
North Carolina's Pregnancy Ultrasound costs run approximately 2% below national averages, reflecting the state's lower cost of living outside major metropolitan areas. The state's healthcare market benefits from a growing network of ambulatory surgery centers and independent specialty clinics that compete with traditional hospital systems.
Urban vs. Rural Provider Availability
The Research Triangle and Charlotte metro areas have high concentrations of maternal-fetal medicine specialists and advanced imaging centers, creating competitive pricing and shorter wait times. Rural counties in western and eastern North Carolina often have limited ultrasound access, requiring patients to travel to larger cities and potentially pay higher costs due to limited competition. Telemedicine consultations are increasingly bridging this gap for follow-up appointments.
Facility Type and Overhead Costs
Hospital-owned outpatient centers in North Carolina typically charge 30-50% more than independent ultrasound clinics due to facility fees and higher overhead costs. Major health systems like Novant Health, Atrium Health, and UNC Health have significant market presence in urban areas, while independent practices dominate smaller markets. Free-standing imaging centers often offer the most competitive cash-pay rates.
Insurance Market Competition in North Carolina
Blue Cross Blue Shield of North Carolina maintains the largest market share, followed by UnitedHealthcare and Aetna, creating moderate competition for negotiated rates with providers. The state's insurance marketplace offers limited options compared to other states, which can result in higher premiums but more standardized coverage for ultrasound services. Self-funded employer plans are increasingly common among large North Carolina employers, affecting negotiated rates.
Physician Supply and Demand in North Carolina
With 2,508 providers offering Pregnancy Ultrasound services, North Carolina has adequate supply in urban areas but faces shortages in rural counties, particularly in the mountains and coastal plains. This geographic imbalance creates pricing disparities, with rural patients often paying more due to limited local options and travel costs. The state's medical schools and residency programs are working to address rural physician shortages through loan forgiveness programs.
Jayant Panwar
CEO, Momentary Labs · San Francisco, CA
Jayant has analyzed healthcare pricing data from CMS Transparency in Coverage files since 2022, covering more than 50 million negotiated rate records across all 50 states. His work focuses on making insurer machine-readable files accessible to patients and researchers.
The cost figures on this page reflect his ongoing work to make this data accessible to patients.
Frequently Asked Questions — Pregnancy Ultrasound Costs in North Carolina
What is the average cost of a Pregnancy Ultrasound visit in North Carolina without insurance?
Does North Carolina Medicaid cover Pregnancy Ultrasound visits?
How do I find an affordable Pregnancy Ultrasound near me in North Carolina?
What is the difference in cost between an initial consultation and a follow-up visit?
Can I use an HSA or FSA to pay for a Pregnancy Ultrasound visit in North Carolina?
How does telemedicine affect the cost of seeing a Pregnancy Ultrasound in North Carolina?
Click a state to compare costs
Average Visit Cost
Office visit (CPT 76805)
Compare With Other States
| Rank | State | Average↓ |
|---|---|---|
| 1 | Alaska Range: $51 – $991 | $457 |
| 2 | Washington Range: $51 – $991 | $378 |
| 3 | Montana Range: $51 – $991 | $370 |
| 4 | Idaho Range: $50 – $591 | $242 |
| 5 | Wisconsin Range: $68 – $502 | $222 |
| 6 | Maine Range: $79 – $272 | $177 |
| 7 | Nebraska Range: $82 – $329 | $176 |
| 8 | Wyoming Range: $51 – $331 | $175 |
| 9 | Iowa Range: $58 – $329 | $174 |
| 10 | Vermont Range: $42 – $341 | $169 |
| 11 | New Hampshire Range: $57 – $317 | $168 |
| 12 | District of Columbia Range: $39 – $342 | $166 |
| 13 | Rhode Island Range: $50 – $328 | $164 |
| 14 | Georgia Range: $50 – $319 | $163 |
| 15 | New York Range: $36 – $328 | $158 |
| 16 | Massachusetts Range: $52 – $328 | $153 |
| 17 | Pennsylvania Range: $43 – $328 | $152 |
| 18 | New Mexico Range: $48 – $292 | $149 |
| 19 | Connecticut Range: $45 – $328 | $148 |
| 20 | Utah Range: $51 – $241 | $145 |
| 21 | Colorado Range: $51 – $275 | $143 |
| 22 | Nevada Range: $76 – $221 | $143 |
| 23 | California Range: $52 – $287 | $143 |
| 24 | Indiana Range: $45 – $280 | $142 |
| 25 | North Carolina Range: $44 – $272 | $141 |
| 26 | Hawaii Range: $54 – $230 | $137 |
| 27 | Delaware Range: $54 – $216 | $136 |
| 28 | Illinois Range: $45 – $257 | $134 |
| 29 | Texas Range: $46 – $237 | $126 |
| 30 | Oregon Range: $68 – $236 | $124 |
| 31 | Kentucky Range: $44 – $229 | $122 |
| 32 | New Jersey Range: $35 – $244 | $121 |
| 33 | Maryland Range: $37 – $231 | $119 |
| 34 | South Carolina Range: $43 – $221 | $118 |
| 35 | Michigan Range: $42 – $216 | $115 |
| 36 | Tennessee Range: $48 – $189 | $114 |
| 37 | Virginia Range: $36 – $215 | $112 |
| 38 | Arkansas Range: $49 – $188 | $111 |
| 39 | West Virginia Range: $50 – $215 | $111 |
| 40 | Ohio Range: $32 – $211 | $110 |
| 41 | Arizona Range: $51 – $178 | $107 |
| 42 | Missouri Range: $46 – $165 | $104 |
| 43 | Minnesota Range: $68 – $175 | $103 |
| 44 | Alabama Range: $39 – $189 | $103 |
| 45 | Kansas Range: $48 – $165 | $103 |
| 46 | Mississippi Range: $38 – $189 | $102 |
| 47 | Oklahoma Range: $42 – $175 | $101 |
| 48 | North Dakota Range: $68 – $157 | $97 |
| 49 | Florida Range: $35 – $192 | $96 |
| 50 | Louisiana Range: $38 – $159 | $88 |
| 51 | South Dakota Range: $68 – $117 | $84 |