Cost of a Pregnancy Ultrasound Visit
in Wisconsin
Reviewed by Momentary Medical Group West PC
Wisconsin's healthcare system serves both dense urban centers like Milwaukee and Madison alongside extensive rural communities, creating unique cost dynamics for Pregnancy Ultrasound services. Patients typically pay between $67.50 and $502.28 for ultrasound imaging, with a median out-of-pocket cost of $95.00 across Wisconsin's 3,783 active providers. With many Pregnancy Ultrasound specialists practicing throughout the state, patients can browse all providers in Wisconsin to find the most affordable option for their needs.
Average
$222
Median
$95
Lowest
$68
Highest
$502
Providers
3,783
47% above national average
Compare Similar Procedures
How does ob ultrasound compare to related procedures in Wisconsin?
| Procedure | CPT | Low | Median | High | Providers |
|---|---|---|---|---|---|
| Colonoscopy Diagnostic colonoscopy | 45378 | $73 | $281 | $4,430 | 4,457 |
| Colonoscopy with Biopsy Colonoscopy with biopsy | 45380 | $73 | $385 | $5,357 | 4,222 |
| Colonoscopy with Polyp Removal Colonoscopy with polyp removal by snare | 45385 | $81 | $617 | $5,357 | 2,400 |
| Upper Endoscopy (EGD) Diagnostic upper GI endoscopy | 43235 | $130 | $529 | $4,430 | 1,916 |
| Upper Endoscopy with Biopsy Upper GI endoscopy with biopsy | 43239 | $116 | $615 | $5,357 | 2,133 |
| ECG / EKG 12-lead electrocardiogram with interpretation | 93000 | $19 | $73 | $102 | 9,032 |
| Echocardiogram Transthoracic echocardiogram with Doppler | 93306 | $73 | $175 | $1,020 | 5,284 |
Important: These are cost estimates only — not a quote and not medical advice.
The prices on this page are self-pay rates, drawn from federal Transparency in Coverage machine-readable files (CPT 76805 — Ultrasound, pregnant uterus, complete). They represent what a patient might pay without insurance.
Your actual cost depends on: your specific insurance plan, your remaining deductible, your coinsurance percentage, whether you have met your out-of-pocket maximum, whether the facility and provider are both in-network, and any separate anesthesia or implant fees billed independently.
This page does not constitute medical advice. Whether you need this procedure, and which approach is right for you, is a decision to make with a licensed healthcare provider.
Where this data comes from & what CPT 76805 covers
Data source: Cost figures are derived from UnitedHealthcare Transparency in Coverage machine-readable files for CPT code 76805 (Ultrasound, pregnant uterus, complete), as mandated by the CMS Price Transparency Rule.
What CPT 76805 covers: the provider's professional fee for ob ultrasound. It does not include facility/hospital fees, anesthesia, pre-operative imaging, post-operative care, or any add-on codes billed separately.
How to read this data
Negotiated Rate
The discounted price an insurer has agreed to pay a specific provider. Most insured patients' bills are calculated from this number, not the higher list price hospitals publish separately.
P5, Median, P95
P5 is the rate at the 5th percentile (low end), Median is the middle value, and P95 is the 95th percentile (high end). This range shows how much the same visit can vary between providers.
What this does not tell you
These rates do not tell you what you personally will pay out of pocket. That depends on your specific plan, how much of your deductible you have already met, your coinsurance rate, and whether the provider is in your network. Call your insurer's member line to get your exact estimate.
Why Pregnancy Ultrasound Visit Costs Vary Across Wisconsin
Wisconsin's Pregnancy Ultrasound costs run approximately 8% below the national average, reflecting the state's balanced mix of urban healthcare markets and rural provider networks. The state's geography creates distinct cost patterns between the Milwaukee-Madison corridor and Wisconsin's extensive rural communities.
Urban vs. Rural Provider Availability
Metropolitan areas like Milwaukee, Madison, and Green Bay offer multiple Pregnancy Ultrasound options, creating competitive pricing. Rural Wisconsin counties often have limited specialist availability, sometimes requiring patients to travel significant distances for care. This geographic disparity can affect both access and pricing, with rural providers sometimes offering lower rates to attract patients from wider service areas.
Facility Type and Overhead Costs
Wisconsin's major health systems like Froedtert, UW Health, and Ascension operate numerous hospital-based outpatient clinics with higher overhead costs. Independent imaging centers and private OB practices typically offer more competitive pricing due to lower facility fees. The state's mix of academic medical centers and community hospitals creates varied cost structures across different regions.
Insurance Market Competition in Wisconsin
Strong competition between BCBS WI (Anthem), UHC, and WEA Trust helps keep negotiated rates competitive for Wisconsin patients. The state's insurance marketplace offers multiple plan options in most counties, giving consumers leverage in cost comparison. Rural areas may have fewer insurer choices, potentially affecting negotiated rates with local providers.
Physician Supply and Demand in Wisconsin
With 3,783 active Pregnancy Ultrasound providers statewide, Wisconsin maintains adequate specialist availability relative to its population. This healthy supply helps moderate pricing and reduces wait times in most areas. However, distribution remains uneven, with higher concentrations in urban areas and some rural counties experiencing periodic shortages.
Jayant Panwar
CEO, Momentary Labs · San Francisco, CA
Jayant has analyzed healthcare pricing data from CMS Transparency in Coverage files since 2022, covering more than 50 million negotiated rate records across all 50 states. His work focuses on making insurer machine-readable files accessible to patients and researchers.
The cost figures on this page reflect his ongoing work to make this data accessible to patients.
Frequently Asked Questions — Pregnancy Ultrasound Costs in Wisconsin
What is the average cost of a Pregnancy Ultrasound visit in Wisconsin without insurance?
Does Wisconsin Medicaid cover Pregnancy Ultrasound visits?
How do I find an affordable Pregnancy Ultrasound near me in Wisconsin?
What is the difference in cost between an initial consultation and a follow-up visit?
Can I use an HSA or FSA to pay for a Pregnancy Ultrasound visit in Wisconsin?
How does telemedicine affect the cost of seeing a Pregnancy Ultrasound in Wisconsin?
Click a state to compare costs
Average Visit Cost
Office visit (CPT 76805)
Compare With Other States
| Rank | State | Average↓ |
|---|---|---|
| 1 | Alaska Range: $51 – $991 | $457 |
| 2 | Washington Range: $51 – $991 | $378 |
| 3 | Montana Range: $51 – $991 | $370 |
| 4 | Idaho Range: $50 – $591 | $242 |
| 5 | Wisconsin Range: $68 – $502 | $222 |
| 6 | Maine Range: $79 – $272 | $177 |
| 7 | Nebraska Range: $82 – $329 | $176 |
| 8 | Wyoming Range: $51 – $331 | $175 |
| 9 | Iowa Range: $58 – $329 | $174 |
| 10 | Vermont Range: $42 – $341 | $169 |
| 11 | New Hampshire Range: $57 – $317 | $168 |
| 12 | District of Columbia Range: $39 – $342 | $166 |
| 13 | Rhode Island Range: $50 – $328 | $164 |
| 14 | Georgia Range: $50 – $319 | $163 |
| 15 | New York Range: $36 – $328 | $158 |
| 16 | Massachusetts Range: $52 – $328 | $153 |
| 17 | Pennsylvania Range: $43 – $328 | $152 |
| 18 | New Mexico Range: $48 – $292 | $149 |
| 19 | Connecticut Range: $45 – $328 | $148 |
| 20 | Utah Range: $51 – $241 | $145 |
| 21 | Colorado Range: $51 – $275 | $143 |
| 22 | Nevada Range: $76 – $221 | $143 |
| 23 | California Range: $52 – $287 | $143 |
| 24 | Indiana Range: $45 – $280 | $142 |
| 25 | North Carolina Range: $44 – $272 | $141 |
| 26 | Hawaii Range: $54 – $230 | $137 |
| 27 | Delaware Range: $54 – $216 | $136 |
| 28 | Illinois Range: $45 – $257 | $134 |
| 29 | Texas Range: $46 – $237 | $126 |
| 30 | Oregon Range: $68 – $236 | $124 |
| 31 | Kentucky Range: $44 – $229 | $122 |
| 32 | New Jersey Range: $35 – $244 | $121 |
| 33 | Maryland Range: $37 – $231 | $119 |
| 34 | South Carolina Range: $43 – $221 | $118 |
| 35 | Michigan Range: $42 – $216 | $115 |
| 36 | Tennessee Range: $48 – $189 | $114 |
| 37 | Virginia Range: $36 – $215 | $112 |
| 38 | Arkansas Range: $49 – $188 | $111 |
| 39 | West Virginia Range: $50 – $215 | $111 |
| 40 | Ohio Range: $32 – $211 | $110 |
| 41 | Arizona Range: $51 – $178 | $107 |
| 42 | Missouri Range: $46 – $165 | $104 |
| 43 | Minnesota Range: $68 – $175 | $103 |
| 44 | Alabama Range: $39 – $189 | $103 |
| 45 | Kansas Range: $48 – $165 | $103 |
| 46 | Mississippi Range: $38 – $189 | $102 |
| 47 | Oklahoma Range: $42 – $175 | $101 |
| 48 | North Dakota Range: $68 – $157 | $97 |
| 49 | Florida Range: $35 – $192 | $96 |
| 50 | Louisiana Range: $38 – $159 | $88 |
| 51 | South Dakota Range: $68 – $117 | $84 |